Social Media Impact for Consumer Preferences - myassignmenthelp

Question: Discuss about theSocial Media Impact for Consumer Preferences. Answer: Social Media Impact And Business Success One of the most significant elements in todays business world is social media who is gaining prominence rapidly. Easy to use technology along with various advantages cannot be avoided by business owners and is adapted by them to realise fair benefits. It is one of those tools at finger tips that enable sharing informations globally within few seconds(Banerjee, 2015). The engagement of social media to business has turned out to be an important aspect for business failure or success. The two types of social media marketing strategies are passive and active. In order to spread the awareness about companys products, businesses use these marketing styles that help them assign efficient plan for marketing(Patrick, 2017). Active strategy: The key objective of active strategy in media marketing is to make business websites in the top of search engine pages so that every time a customer makes any search for desired product online, the desired companys name is reflected. The more audiences gets engaged, chances of getting customers increase(JieXu, 2011). The active strategy not only makes promotions and advertisements, but also involves customers through chatting. Question and answers can be interpreted differently through real life experiences about product. Hyper focussing on advertisements is also created by social media like LinkedIn, Twitter and Facebook that targets interested customers and retains information about them. Thus by gathering customers under one platform, active strategy becomes responsible for business successes(Chucwuemeca, 2016). Passive strategy: Passive media strategy does not allow involvement of customers like active strategy. It follows a flow of information in single sided direction where customers get to read informations and data regarding products. Television and magazines are best examples in which passive marketing strategy is utilised. In business passive strategy is greatly used where statistical data and consumers voice is required(Patrick, 2017). The information gained through surveys can be interpreted in passive media marketing from which businesses gets overview of informations that could otherwise prove expensive by gathering through personal inspections. Passive media marketing technique are generally used by stakeholders for sharing companys information(JieXu, 2011). Both active and passive media marketing proves beneficial for business success as technology is shared in critical manner which enables interpersonal relations. One way sharing of information creates a trustworthy medium for customers as informations does not gets modified by external sources. While using active strategy, the live interactions made by ultimate consumers have always provided with good impacts on business. Thus it can be said that both the strategies are equally important to be incorporated in marketing by todays businesses(Patrick, 2017). References Banerjee, R. (2015). Impact of Social media on Consumer Preferences in Fashion Trends. Retrieved from https://www.slideshare.net/RohinaBanerjee/impact-of-social-media-on-consumer-preferences-in-fashion-trends Chucwuemeca, V. (2016). The 4 Kinds of Media we Consume. Retrieved from https://sambuno.com/passive-media-kinds-media-consume/ JieXu, E. M. (2011). Understanding Active and Passive Users: The Effects of an Active User Using Normal, Hard and Unreliable Technologies on User Assessment of Trust in Technology and Co-User. Retrieved from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3422026/ Patrick, M. (2017). Active Vs. Passive Marketing. Retrieved from https://smallbusiness.chron.com/active-vs-passive-marketing-32665.html