Social Media Impact for Consumer Preferences - myassignmenthelp

Question: Discuss about theSocial Media Impact for Consumer Preferences. Answer: Social Media Impact And Business Success One of the most significant elements in todays business world is social media who is gaining prominence rapidly. Easy to use technology along with various advantages cannot be avoided by business owners and is adapted by them to realise fair benefits. It is one of those tools at finger tips that enable sharing informations globally within few seconds(Banerjee, 2015). The engagement of social media to business has turned out to be an important aspect for business failure or success. The two types of social media marketing strategies are passive and active. In order to spread the awareness about companys products, businesses use these marketing styles that help them assign efficient plan for marketing(Patrick, 2017). Active strategy: The key objective of active strategy in media marketing is to make business websites in the top of search engine pages so that every time a customer makes any search for desired product online, the desired companys name is reflected. The more audiences gets engaged, chances of getting customers increase(JieXu, 2011). The active strategy not only makes promotions and advertisements, but also involves customers through chatting. Question and answers can be interpreted differently through real life experiences about product. Hyper focussing on advertisements is also created by social media like LinkedIn, Twitter and Facebook that targets interested customers and retains information about them. Thus by gathering customers under one platform, active strategy becomes responsible for business successes(Chucwuemeca, 2016). Passive strategy: Passive media strategy does not allow involvement of customers like active strategy. It follows a flow of information in single sided direction where customers get to read informations and data regarding products. Television and magazines are best examples in which passive marketing strategy is utilised. In business passive strategy is greatly used where statistical data and consumers voice is required(Patrick, 2017). The information gained through surveys can be interpreted in passive media marketing from which businesses gets overview of informations that could otherwise prove expensive by gathering through personal inspections. Passive media marketing technique are generally used by stakeholders for sharing companys information(JieXu, 2011). Both active and passive media marketing proves beneficial for business success as technology is shared in critical manner which enables interpersonal relations. One way sharing of information creates a trustworthy medium for customers as informations does not gets modified by external sources. While using active strategy, the live interactions made by ultimate consumers have always provided with good impacts on business. Thus it can be said that both the strategies are equally important to be incorporated in marketing by todays businesses(Patrick, 2017). References Banerjee, R. (2015). Impact of Social media on Consumer Preferences in Fashion Trends. Retrieved from https://www.slideshare.net/RohinaBanerjee/impact-of-social-media-on-consumer-preferences-in-fashion-trends Chucwuemeca, V. (2016). The 4 Kinds of Media we Consume. Retrieved from https://sambuno.com/passive-media-kinds-media-consume/ JieXu, E. M. (2011). Understanding Active and Passive Users: The Effects of an Active User Using Normal, Hard and Unreliable Technologies on User Assessment of Trust in Technology and Co-User. Retrieved from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3422026/ Patrick, M. (2017). Active Vs. Passive Marketing. Retrieved from https://smallbusiness.chron.com/active-vs-passive-marketing-32665.html

Representational photograph Essay Example

Representational photograph Paper So what is special about this photo? In Semiotics this picture is identified as a Representational photograph which present us with a problem because they often appear to have been caused by real events (Sean Hall 2007, 16) The use of semiotics in this picture had enabled viewers to understand the perception of the real word. It gave them an idea of what the life is like in countries where majority people and animals are famine. Kevin Carter knew that this picture was going to be tensioning because the child in the photo was innocent, poor, fragile, hopeless and powerless. The existence of vulture hoping to make a dinner from toddlers flesh is worrying because the child will be its prey, which is unbearable for humankind. Normally the vultures in poor countries often in African continent are responsible for cleaning the environment and they are valued for their existence because government is incapable of completing this duty. Theoretically Kevin Carter had captured a moment where he suggests what might have come before the moment and what might occur after it. The stillness of the action is the concept that creates narrative tension and expectation. We will write a custom essay sample on Representational photograph specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Representational photograph specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Representational photograph specifically for you FOR ONLY $16.38 $13.9/page Hire Writer With effective analysis of a picture with semiotics; this photograph would highlight the very real and disturbing difference between how we might feel about an image of an actual death. Vultures are incapable of killing a prey on their own. This is the main reason why Kevin Carter put two living entities in one frame as both are incapable and in need of food in order for them to survive. They are both fighting for their existence. The girl is short distance away from the camp but does not seem to have the potential to carry on. The posture of the little girl signifies that her power has come to an end and about to loose the battle of clinging to the life. An effective interpretation of signs enables viewers to understand the idea that is tried to be communicated. Another connotation the viewers get from this picture is the effect of Humanitarian disaster. In Africa the main natural disaster is draughtiness. The picture was taken in a sunny day which gives the viewers assumption that Sudan is more like a desert where its very hard to improve the area for the benefit of Sudanese residents. In this perception the use of semiotics enables viewers to understand that the current situation is getting worse day by day and something must be done. This photo brings anxiety to the viewers when the use of semiotics comes into play to explain how this meaning is produced from signs and codes in the frame i.e. the girl, the vulture, the dried crops and the soil. In detail the dried crops on the background are a sign which gives this notion to the viewers of struggling abandoned area. In relation to this Global warming is another connotation which might be an assumption that is grown up around the signs such as dried soil emphasises that there hasnt been a drop of rain at Sudan for a very long time. Realistically in Semiotics terms a failure to detect the casual link between the signifier and the signified is important when we realize that a failure can result in mortal danger. The posture of the scrawny girl enables viewers to think deep and encourages viewers to ask them selves the question of what are the odds the little girl is alive today? They then reach the conclusion that she is probably dead or if she is alive she probably has permanent damage after encountering such a difficult time of starvation. In this picture with the use of semiotics, mystery gives the readers a place for speculation. Kevin Carter uses a narrative moment of life which the viewers can only wonder. Others put themselves in Kevin Carters shoes. There have been so many arguments that the photographer should have intervened as soon as possible instead of taking the photo and literally its one of the theories of his ultimate death.  The difficulty position of the little girl could also be blamed on civil war that has been continuing for twenty-five years. Her parents absence gives the viewers a thought that they have been a victim of violence or an infection of deadly disease which is another big causal of death in Sudan. Here we realise the value and effectiveness of Semiotics which allows the readers to see and understand how meaning is built and passed over in a visual image of Kevin Carters award winning photograph. In addition it enables the viewers to think about range of meanings and attributions that are offered from mixtures of signs in the frame.  This image brings doubt to Theist viewers, whether if God exists or not. The posture of Sudanese girls is the sign that brings tension to the ongoing arguments of existence of god. If there is a god, it would not allow the sweet innocent girl to be in this sickening situation which outrages the viewers. At ideological level of this picture some people remember the stupidity of mankind. Instead of money being spent on weapons and war it would be very favourable to stop millions of both human and animals suffer unbearably daily. Therefore an effective use of semiotics enables viewers to realise their own action and encourages them to change their attitude towards factors. For example from Kevin Carters Picture a final thought of Unfortunate Africa is evoked which encourages viewers to be more charitable and active for an improvement towards poverty. But on the other hand William Leiss argued that effective analysis of media depends on individuals personal skills .can do little more than state the obvious in a complex and often pretentious manner (Leiss et al. 1990, 214). This would mean that semiotics would not be very useful for some individuals as it does not provide any benefit to them of analysing a picture more effectively. In this instance our ability to decode and interpret a message depends very much on what we know about and how we judge. (Sean Hall 2007, 32) Semiotics can also persuade individuals to make wrong analysis of a media source. The destination is the end point in the journey of the message which could mean that the message can be altered during its journey because of an ambiguity in its expression. Theoretically Dominic Strinati concluded that the relationship between signifiers and signified may be ontologically arbitrary but not socially. Strinati, Dominic (1995, 125). Realistically a bunch of roses could signify passion between two lovers. If its interpreted this way, an individual would be bias on the social relationship which the sign is located. For example they could have in fact been sent as an insult, joke, harassment and so on. In this example semiotics cannot be regarded as a useful approach to the analysis of the media because people could make interpretation which would change their attitudes and behaviours towards certain concepts.  Another disadvantage of semiotics is that there is no final conclusion of a visual image. There are so many ideas evoked from the picture which confuses the individuals belief. In this example it brings doubt to the individual which makes them uncomfortable. In simple terms individuals are not determined by semiotics process but are shaped by them. CONCLUSION Semiotics can be regarded as crucial skill for people who want to understand the complexity and accurate analysis of media which is an important feature of the modern world. Those who doesnt have this essential skill are in danger of those skilled ones, where there own opinions will manipulate them. Bill Nichols has made this clear in one his books As long as signs are produced, we will be obliged to understand them. This is a matter of nothing less than survival (Nichols 1981, 8). Given that media is the central concept of communication, people now make more accurate analysis of visual and textual language compared to old times.

Medieval Renaissance Monarchs of England

Medieval Renaissance Monarchs of England Because Alfred the Great unified most of the various English kingdoms under one rule, the English monarchy traditionally begins with him. However, the House of Wessex, from which Alfred hailed and which served as the nucleus of the future kingdom, is sometimes considered the first royal house, with Egbert of Wessex regarded as the first king of all England; so it is included here as well. The House of Wessex 802-839: Egbert839-855: Ethelwulf855-860: Ethelbald860-866: Ethelbert866-871: Ethelred The Anglo-Saxons   871-899: Alfred the Great899-925: Edward the Elder925-939: Athelstan939-946: Edmund946-955: Edred955-959: Eadwig959-975: Edgar the Peacable975-978: Edward the Martyr978-1016: Ethelred the Unready (interrupted by Danish conquest)1016: Edmund Ironside The Danes 1014: Swein Forkbeard1016-1035: Canute the Great1035-1040: Harold Harefoot1040-1042: Harthacanute The Anglo-Saxons, Restored 1042-1066: Edward the Confessor1066: Harold II (Godwinson) The Normans 1066-1087: William I (the Conqueror)1087-1100: William II (Rufus)1100-1135: Henry I1135-1154: Stephen The Angevins (Plantaganets) 1154-1189: Henry II1189-1199: Richard I1199-1216: John1216-1272: Henry III1272-1307: Edward I1307-1327: Edward II1327-1377: Edward III1377-1399: Richard II The Lancastrians 1399-1413: Henry IV1413-1422: Henry V1422-1461: Henry VI The Yorkists 1461-1483: Edward IV1483: Edward V (never crowned)1483-1485: Richard III The Tudors 1485-1509: Henry VII1509-1547: Henry VIII1547-1553: Edward VI1553: Lady Jane Grey (queen for nine days)1553-1558: Mary I1559-1603: Elizabeth I Please note: all the individuals above can also be found through the Whos Who in Medieval History index of Royalty and the geographical index for Britain. Chronological Index Geographical Index Index by Profession, Achievement, or Role in Society The text of this document is copyright  ©2015 Melissa Snell. You may download or print this document for personal or school use, as long as the URL below is included. Permission is   not  granted to reproduce this document on another website. For publication permission, please visit  Abouts Reprint Permissions page. The URL for this document is:http://historymedren.about.com/od/whoswho/fl/Medieval-Renaissance-Monarchs-of-England.htm

Attraction Visit and Analysis for Eureka Skydeck - myassignmenthelp

Eureka Skydeck is one of the most popular tourist destinations of Melbourne. The Skydeck is located on the 88 th floor of the 91 storied Eureka Tower, providing the highest public view in the Southern Hemisphere at 935 ft (285 m) above the sea level (planetware.com 2018). In the heart of the Southbank of Melbourne, by the Yarra River, the attraction was built from 2002 to 2006. The tower is the tallest one in Melbourne and second tallest in Australia, after Q1 in Queensland. The tower was named after the Eureka Stockade, the rebellion at the time of 1854 Victorian gold rush and hence, the design has incorporated a gold crown at the top of the building representing the gold rush (Eureka Skydeck 2018). The Skydeck also features The Edge, a glass cube projecting outside the building providing a 360 degree view of the city. Eureka Skydeck has a complete website with all the relevant information about the observation deck. Right from the ‘About Us’ to ticket pricing, things to see, education, dining and many more, the website is filled with all sorts of information and pictures. Visitors can check out www.eurekaskydeck.com.au to get the detailed information before visiting this attraction. The website is user-friendly as it contains easy links to important information along with photos of the visitors. It also has multilingual options for visitors, not having proficiency in English only. It is located in the Riverside Quay in Southbank of Yarra River, which is easily accessible by public transport. All the public buses, trams and trains, crossing the Flinders Street Train Station and St. Kilda Road can be availed by the tourists to reach Eureka. Parking options are available at the Wilson Eureka Parking at the cost of AUD 13 for Monday to Friday, entry prior to 4pm, AUD 6 for Monday to Friday, entry after 4pm and AUD 11 for the weekends (Eureka Skydeck 2018). There are plenty of other parking spots at reasonable prices nearby where visitors can park their cars and bikes. The Skydeck has all the modern facilities such as, toilets, disabled ramp to the entrance, souvenir shop, with variety of gift products, free WiFi area (Yoo 2017), small cafes for sandwiches and hot drinks, small seating arrangements and a fine dining restaurant at 89 th floor. There are easy navigation signs that help the visitor through the attraction, from the entrance to the building up to the 88 th floor. There are maps of the path with ‘You are here’ sign at every point of stop for the visitors, however, the signboards are all written in English. Eureka Skydeck offers excellent opportunities for the schools to celebrate different educational events, such as, teacher’s day, education week, children’s day etc. and many more excursions. The schools are offered guided tours at no additional cost if they book during the offers, free entry to the teachers upon showing the VIT card during teacher’s day promotions. The visitor information can be found in the website (Eureka Skydeck 2018). Guides are available for the guided tours only. People mostly prefer to go on a self guided tour and spend time as their own. In case of education excursions and tourists, with difficulty in English, can opt for guided tours. The tourists can avail the audio aid with headphones for audio tour. There brochures and guide books about the Skydeck are available at the entrance of the tower, ticket counters and at the 88 th floor. However, apart from the ‘Serendipity’ touchtable, there are no touch screens for interactions throughout the path to the deck (Eureka Skydeck 2018). The visitors have the option to pick a headphone and walkman to get an audio visual experience of the tour. The AV experience depicts the view points at every angle along with the audio of the history of the construction of the tower and contemporary Melbourne life, some fun facts and trivia (lookear.net.au 2018). Through the interactive AV structure and scripts are also present in the 6 meter long ‘Serendipity’ touchtable presenting less well known facts of the city. Eureka Skydeck offers a 360 degree breathtaking view of the Melbourne city, especially, the Port Phillip Bay, Melbourne’s CBD and Dandenong Ranges through thirty view finders on the observation deck in 88 th floor of the Eureka Tower. It is open daily from 10 in the morning to 10 in the night. Sunset and the evening are the most favored time of the visitors (tripadvisor.in 2018). Apart from the deck, the Edge is also another favorite of the tourists. Eureka has introduced another visitor experience, Eureka Vertigo, where it presents to the visitors an illusion of loosing balance and falling from the 88 th floor at the extra cost of AUD 15. The elevator takes only 38 seconds to reach the deck (tripadvisor.in 2018). The open-air terrace gives a feel of the strong wind and people get the sensation of hanging midair in the Edge. Although it is a ticketed attraction, people prefer to visit the Skydeck to get an extraordinary experience of the magnificent view of the city. As stated by Swarbrooke & Horner (2004), tourists are motivated to visit a place due to the push and pull factors and personality of the tourists is a determining factor for motivation, perceptions and the tourist behavior. Skydeck is preferred by the tourists who are motivated by the features of the Eureka Skydeck and the uniqueness of the experience that it gives. According to the travel-motivation theory by Gray (1979), the consumers choose the travel destination based on the two motives, one is to travel from a known place to unknown place, known as the ‘Wanderlust’ and the other is to travel with a specific purpose to avail some facilities not available at the residential place, known as ‘Sunlust’. These are the mostly the recreational, pleasure, cultural experience, shopping and new experiences (Chen and Chen 2015). In case of the Eureka Skydeck, people come here to have new experience, following the ‘sunlust’ motivation. It can be said that, people love to visit the Eureka Skydeck in the Southbank of Melbourne to get the best view of the city from the tallest observation deck in the Southern Hemisphere. At a minimum cost, the tourists want to get a unique experience, which reflects the motivation of sunlust as well as due to the push and pull factors of the Skydeck. Eureka Skydeck is a must see attraction of Melbourne that provides all the modern facilities to the tourists apart from the marvelous view of the city. From gifts to dining experience, Eureka Vertigo and the Edge are the additional factors that drive the tourists to the Skydeck and make an incredible memory for the lifetime. Chen, L.J. and Chen, W.P., 2015. Push–pull factors in international birders' travel.  Tourism Management,  48, pp.416-425. Eureka Skydeck, 2018.  Eureka Skydeck. [online] Eureka Skydeck. Available at: https://www.eurekaskydeck.com.au/ [Accessed 20 Mar. 2018]. lookear.net.au, 2018.  Eureka Skydeck. [online] LookEar. Available at: https://www.lookear.net.au/eureka-skydeck.html [Accessed 20 Mar. 2018]. planetware.com, 2018.  17 Top-Rated Tourist Attractions in Melbourne | PlanetWare. [online] Planetware.com. Available at: https://www.planetware.com/tourist-attractions-/melbourne-aus-vic-m.htm [Accessed 20 Mar. 2018]. Schroeder, A. and Pennington-Gray, L., 2015. The role of social media in international tourist’s decision making.  Journal of Travel Research,  54(5), pp.584-595. Swarbrooke, J. and Horner, S., 2007. Consumer behavior in tourism . Jordan Hill. tripadvisor.in, 2018.  Eureka Skydeck 88 (Melbourne) - What to Know Before You Go (with Photos) - TripAdvisor. [online] Tripadvisor.in. Available at: https://www.tripadvisor.in/Attraction_Review-g255100-d654640-Reviews-Eureka_Skydeck_88-Melbourne_Victoria.html [Accessed 20 Mar. 2018]. Yoo, T., 2017.  Melbourne's Eureka Tower now has superfast 200Mbps broadband to rival the NBN. [online] Business Insider Australia. Available at: https://www.businessinsider.com.au/melbournes-eureka-tower-now-has-superfast-broadband-at-double-the-nbns-speed-2017-2 [Accessed 20 Mar. 2018].

Criminal Justice Research Paper Example | Topics and Well Written Essays - 1250 words - 1

Criminal Justice - Research Paper Example cible entry to a premise is protected under the Fourth amendment when the nature of the circumstances that led to the warrant is considered reasonable. On the mentioned case involving Steiney Richards, petitioner v. Wisconsin, Madison, police officers forcibly entered the motel room that was occupied by the petitioner on December 31 early morning in order to execute a search warrant that was intended to net illegal narcotics. Before the search warrant was granted, the magistrate who issued the warrant rejected a no- knock warrant (Karagiozis & Sgaglio 2005). The magistrate argued that the case submitted did not attain the threshold to justify the need of such a warrant and, therefore, rejected to grant the police officers a no- knock warrant. Despite the magistrate’s judicial ruling, the Madison police officers dismissed the ruling and resorted in using force where they did not disclose the purpose and their presence prior to the entry. The police officers conducted the search and identified illegal narcotics such as cocaine but there was no evidence of gun possession that was collected. The trial court dismissed all attempts from the petitioner to suppress the case after which the petitioner, Steiney Richards pleaded guilty of the felony charges. The suspect possessed illegal narcotics that comprised of cocaine with intents to deliver thus allowing the appellant court to uphold the conviction of the petitioner to a prison term. To affirm the decision, the Wisconsin Supreme court scrutinized the issues in the case and found that the entry to the petitioner’s motel room did not violate the legislation thereby upholding policies as stipulated in the Fourth Amendment. In reaffirming their decision, the supreme court, acknowledged that the police officers are invariably allowed to ignore announcing their presence by considering the nature of the search warrant especially those that involves felonious acts like drug trafficking. The petitioner argued that the

How Drones Challenge Our Political System Essay Example | Topics and Well Written Essays - 750 words

How Drones Challenge Our Political System - Essay Example The writer mainly focuses on the negative impact posed by the drones. He acknowledges that drones have been a significant improvement from the B52s that were earlier used. He provides an example whereby B52s were used in World War 2. This resulted in major civilian casualties. However, the American public did not raise a finger to this. The writer goes on to explain how the smart bombs came into play. He directs the reader to consider the fact that these bombs were purported to be highly accurate. This, however, was not the case. These bombs resulted in unavoidable â€Å"collateral damage†. He continues to give the example of the attempt on Saddam Hussein. The reader may be inclined to think that the writer is either against technology or the use of drones precisely. Drones are, as have been proved, more accurate than the B52s that were earlier used. Therefore, why is the writer so against them? The writer is not concerned with the technology or the drones themselves, he is co ncerned with the moral impact that its use posses. He paints a picture of the future whereby drones will be available even to the terrorists. In this article, Allen proposes that the use of the drone technology should be regulated. Otherwise, the repercussions in the future will be unfathomable. The use drones pose an ethical and moral dilemma. In order to make his point clear, Allen views the targeting of individuals as synonymous to assassination. He introduces a comic relief to the article by claiming that the infamous Borgia would have been pleased by the new and effective way of murdering people. (Allen 5). Aside from the moral aspect associated with drones, the writer raises the issue of drone regulation. The writer wishes the readers to understand that the government of US has not monopolized the technology used in drones. This technology is fast spreading to other countries (Allen 5). There is a great possibility that, with time, this technology may find its way in the hands of the terrorists. Compared to the conventional means used by terrorists currently, the use of drone technology will be a big boost to them. Any persons who are considered to be enemies of the terrorists will have a cause to worry. The writer reiterates that drones employ artificial intelligence. Thus, they can be used to adapt to situations that humans may find difficult. The size of the drones is also decreasing significantly (Allen 5). It is expected that in the future drones will be the size of insects, thus, allowing them to penetrate into areas that humans cannot penetrate stealthily. Finally, Allen concludes that drones, given their technological impact, undermine the US political system. He points out that private firms, may venture into the business of drone technology. This will make it even difficult to institute a ban on this technology. The article hopes to inform the public of the ramifications of the use of drone technology. The moral questions posed by the targeting of individuals and its regulation. The writer appeals to the readers to understand the political decay caused by potential profits in the use of drone

Cheating and Plagiarism - Avoiding Plagiarism :: Journalistic Essays

Avoiding Plagiarism For a number of years now, I have been concerned about the growing amount of plagiarism on the Internet. As self-publishing on the web becomes increasingly common, the incidences of theft of intellectual property, whether intentional or unintentional have grown astronomically. As a writer , I find this situation intolerable. Intellectual theft is still theft. It harms everyone involved, the original authors, the audience, and the plagiarizer. As members of a spiritual community, we believe that all our actions will be returned up us three fold, physically, emotionally, and spiritually. Certainly intellectual theft, intentional or unintentional has its own return.   After so many attempts at trying to inform people of problems on their websites regarding the improper citation , I decided that perhaps the best approach is to document what constitutes plagiarism and to provide to people who are sincere in presenting information   in an intellectually and spiritually honest manner, with some guidelines for proper citation of sources.    First of all plagiarism is derived from the Latin word, plagi rius, meaning to kidnap (American Heritage ® Dictionary). This implies that plagiarism is in fact the kidnapping of ideas; an interesting concept since kidnapping implies that the idea could be seized and held for some kind of intellectual ransom. The dictionary is more explicit about its meaning:   1. To use and pass off (the ideas or writings of another) as one's own. 2. To appropriate for use as one's own passages or ideas from (another). (American Heritage ® Dictionary) Plagiarizing is to give the impression that the words written or the ideas presented are in fact your own. The MLA Style Manual, the definitive guide for scholarly publishing used as a bible in colleges and graduate schools defines plagiarism as any not acknowledging another’s ideas and wording, either through direct buy undocumented quotes or through paraphrasing (151). They further reflect: Plagiarism is a moral and ethical offense rather than a legal one. Most instances of plagiarism fall outside the scope of copyright infringement, a legal offense.